How we conduct our business is just as important as what we do. Our Core Values are the principles that guide us daily in helping both caregivers and those living with memory loss. We are dedicated to enriching their lives, enabling them to survive and thrive in an unfamiliar and changing world. At all times, we will strive to distinguish ourselves as the provider of the highest quality programming and services to those who turn to us for help.

RESPECT

We treat all people, communities and cultures with dignity and respect.

SENSITIVITY

We remain sensitive to the fears, limitations, and aspirations of all we serve.

DIVERSITY

We recognize and capitalize on the richness inherent in differences.

EXCELLENCE

We will deliver the highest quality programs and services in all endeavors.

LEARNING

We challenge ourselves to learn and innovate, and to embrace bold creativity and change.

INTEGRITY

We continually strive to maintain the highest ethical standards.

SERVICE

We are of benefit to those we serve, our community, and to our stakeholders.